Holden International


A global sales training and consulting firm that presents sales as a management science and creates customized training for clients.


efox, a semi-custom app for training programs, needed modernizing for usability, changeability, flexibility, multiple CRM compatibility, and to enable a new licensing model.


We used Azure PaaS to create a multi-lingual, multi-CRM cloud-based app with single sign-on and Azure-enabled dynamic scaling that allows worldwide customer additions.


Demand for the new efox drove increased demand for Holden’s training – and vice versa. What used to be a footnote on the P&L is now a major top line engine.